EU Price Claim Index by country

Last night, countries side by side

Night of 14 October 2026 · shares are of discounts observed, except “with a discount”, which is of products checked
Country	Shops	Products checked	Discounts	With a discount	Without a label	Median claimed saving	Label mix
Germany	27	7,798	2,530	32.4%	30.5%	25.0%	Own earlier price 1.5%, Recommended price (RRP) 59.7%, Other wording 8.3%, No label 30.5%
Austria	12	3,867	951	24.6%	9.9%	23.0%	Own earlier price 3.5%, Recommended price (RRP) 67.9%, Other wording 18.7%, No label 9.9%

Own earlier price
Recommended price (RRP)
Other wording
No label

5 countries are not shown. Groups with fewer than 5 shops, fewer than 3 shops showing discounts, or one shop making up more than half of the group's discounts are not shown. Netherlands: under review (label reading being verified).

Discounts shown without a label

Share of discounts with no label, by countryOf the discounts observed last night in each group

Germany27 shops30.5%
Austria12 shops9.9%

How much of the range is discounted

Share of products shown with a discount, by countryOf the products checked last night in each group

Germany27 shops32.4%
Austria12 shops24.6%

Claimed savings

Median claimed saving, by countryHalf of the discounts in each group claimed a larger saving

Germany27 shops25.0%
Austria12 shops23.0%

How each country labels its discounts

Some shops explain their comparison price only in an info icon or pop-up; until our reader covers this, those shops are left out of the label figures.

Own earlier price
Recommended price (RRP)
Other wording
No label

GermanyOwn earlier price 1.5%, Recommended price (RRP) 59.7%, Other wording 8.3%, No label 30.5%
AustriaOwn earlier price 3.5%, Recommended price (RRP) 67.9%, Other wording 18.7%, No label 9.9%