EU Price Claim Index by product category

Last night, categories side by side

Night of 14 October 2026 · shares are of discounts observed, except “with a discount”, which is of products checked
Category	Shops	Products checked	Discounts	With a discount	Without a label	Median claimed saving	Label mix
Other	13	3,178	342	10.8%	51.2%	49.9%	Recommended price (RRP) 39.5%, Other wording 9.3%, No label 51.2%
Clothing	9	2,905	368	12.7%	68.2%	33.3%	Own earlier price 9.0%, Other wording 22.8%, No label 68.2%
Home and furniture	11	2,680	815	30.4%	33.9%	23.0%	Own earlier price 3.7%, Recommended price (RRP) 31.5%, Other wording 30.9%, No label 33.9%
Drugstore and general	6	2,028	538	26.5%	50.7%	23.0%	Recommended price (RRP) 38.5%, Other wording 10.8%, No label 50.7%
Electronics	6	1,685	174	10.3%	58.8%	25.0%	Recommended price (RRP) 31.9%, Other wording 9.4%, No label 58.8%
Sport and outdoor	6	1,619	1,307	80.7%	7.5%	26.6%	Recommended price (RRP) 91.4%, Other wording 1.1%, No label 7.5%

Own earlier price
Recommended price (RRP)
Other wording
No label

7 categories are not shown. Groups with fewer than 5 shops, fewer than 3 shops showing discounts, or one shop making up more than half of the group's discounts are not shown. Netherlands: under review (label reading being verified).

Discounts shown without a label

Share of discounts with no label, by categoryOf the discounts observed last night in each group

Clothing9 shops68.2%
Electronics6 shops58.8%
Other13 shops51.2%
Drugstore and general6 shops50.7%
Home and furniture11 shops33.9%
Sport and outdoor6 shops7.5%

How much of the range is discounted

Share of products shown with a discount, by categoryOf the products checked last night in each group

Sport and outdoor6 shops80.7%
Home and furniture11 shops30.4%
Drugstore and general6 shops26.5%
Clothing9 shops12.7%
Other13 shops10.8%
Electronics6 shops10.3%

Claimed savings

Median claimed saving, by categoryHalf of the discounts in each group claimed a larger saving

Other13 shops49.9%
Clothing9 shops33.3%
Sport and outdoor6 shops26.6%
Electronics6 shops25.0%
Home and furniture11 shops23.0%
Drugstore and general6 shops23.0%

How each category labels its discounts

Some shops explain their comparison price only in an info icon or pop-up; until our reader covers this, those shops are left out of the label figures.

Own earlier price
Recommended price (RRP)
Other wording
No label

OtherRecommended price (RRP) 39.5%, Other wording 9.3%, No label 51.2%
ClothingOwn earlier price 9.0%, Other wording 22.8%, No label 68.2%
Home and furnitureOwn earlier price 3.7%, Recommended price (RRP) 31.5%, Other wording 30.9%, No label 33.9%
Drugstore and generalRecommended price (RRP) 38.5%, Other wording 10.8%, No label 50.7%
ElectronicsRecommended price (RRP) 31.9%, Other wording 9.4%, No label 58.8%
Sport and outdoorRecommended price (RRP) 91.4%, Other wording 1.1%, No label 7.5%